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Ugg Boots,discount ugg boots,cheap ugg boots,imitation ugg boots

Ugg Boots,discount ugg boots,cheap ugg boots,imitation ugg boots

Shopping, partying or lounging at home, ugg boots are the ultimate fashion statement. Emu Australia offer a range of sheepskin ugg boots with new colours, styles and lace ups to suit any lifestyle.

Combining natural materials to produce comfort, performance and style, Emu Australia has proven itself a favourite time and time again and has been worn by many celebrities such as Drew Barrymore, Cameron Diaz and Julia Roberts.

Sold by Macy's, Tilly's and Lady Footlocker stores throughout the United States; Goertz, Russell & Bromley and Littlewoods throughout Europe, Emu Australia is the ugg boots brand to be seen wearing.

The Ugg Boots Shop stocks an excellent range of Emu Australia boots and offers you free shipping worldwide with next day dispatch.

FREE SLIPPERS from Emu Australia with every pair of ugg boots ordered in March.
A look back at 25 years of sheepskin
The UGG® Australia story began in 1978, when Brian Smith, a young surfer from Australia, took a trip to the United States with a bag full of sheepskin boots. After finding a new home amongst California surfers, the UGG® Australia brand began to take shape.

Deckers Outdoor Corporation acquired UGG® Australia in 1995. By 1998, the product line had grown to include two boots, four slippers and a few casuals. It was in 1998 that the critical repositioning of UGG® took place. The brand was positioned as a high-end luxury footwear brand, made evident by a premium distribution strategy and high-end fashion marketing and communications.

The luxury and comfort of UGG® Australia proved to be a perfect fit for the high-end footwear world and soon Nordstrom had become the destination for UGG® Australia. The media reach expanded into more and more high-end magazine titles. The business continued to grow steadily as the brand recognition increased. To that end, UGG® has had no better contributor than Oprah Winfrey.

In 2000, Oprah was sent a pair of Ultra boots. She loved the product so much, she purchased 350 pair for her entire staff. Oprah then featured the Ultra Boot on her well-known "Oprah's Favorite Things" show.

3 years later, Oprah selected UGG® Australia for the second time. She featured the Baby Pink and Baby Blue Classic Boots. The show aired in November, and the boots immediately became the "must-have" item for holiday shoppers.

Lightning struck a third time in 2005, when Oprah featured the Uptown boot on "Oprah's Favorite Things." The results speak for themselves.

From humble beginnings to global success and notoriety, the UGG® story reads like a fairy tale. In 2003, UGG® was named Footwear News' "Brand of the Year" and was responsible for the creation of an entirely new category of footwear. From then on, sheepskin footwear could be seen on the runways in Milan, Paris and New York; and it all began on the beach in Australia. The future is limitless for UGG® Australia, introducing product extensions and warm-weather footwear, all while maintaining the position as the world leader in luxury and comfort.

"Ugg boots" was a term used in Australia for many years to describe the style of Sheepskin Boots worn by surfers to keep their feet warm after spending hours in the sea. These surfers, many of them travellers, brought the Ugg boots to Newquay in Cornwall in about 1973. Ever since, ugg boots, later renamed to Celt Boots have been made in Newquay.

In Aug 1990 the business was bought by Nick Whitworth, who in 1991 registered the term UGG(ugg boots) as a registered UK trademark in the international class 25 division of footwear ?No 1,326,567.

For the next 6 years trading continued under the name of The Original Ugg Co and with ever increasing sales the popularity of Ugg or ugg boots spread around the UK, with a decision being made to concentrate on selling via mail order and of course via the web.

In 1994 Brian Smith from the USA company of Ugg Holdings contacted Nick and came over to Newquay to discuss the purchase of the rights to use the term Ugg. Negotiations slowed whilst Ugg Holdings were taken over by Deckers, but finally in 1996 an agreement was reached whereby Deckers licensed the use of Ugg or ugg boots with an option to purchase at a later date.

In the mean time Nick in Newquay changed the company name from The Original Ugg Co to The Celtic Sheepskin Co and changed the wording on the boot label from Ugg to Celt. Almost all of Celtic Sheepskin抯 huge range of Celt boots are made in Newquay from 100% real sheepskin.

The term ugg is now registered to the Deckers corporation.